CERTCY.app
Product design, brand identity, and go-to-market strategy for an AI-powered cybersecurity certification exam prep platform.
The Challenge
The IT and cybersecurity certification market is booming — CompTIA A+, ISC2 CC, SSCP, Security+, and dozens more credentials are in massive demand as organizations race to fill security roles. But the exam prep space is dominated by dry, outdated study materials: static flashcards, bloated question banks, and textbook-style courses that don’t reflect how modern professionals actually learn.
CERTCY needed to be different — a gamified, mobile-first certification prep platform that makes studying feel effortless. The product needed to support multiple certifications, adapt to each learner, and deliver an experience that IT professionals would trust, adopt, and recommend. They needed a creative partner who could build the brand, design the product experience, and launch it across iOS, Android, and web simultaneously.
Our Approach
Dangerous Media partnered with CERTCY from concept through launch, owning the full creative and digital execution — brand identity, product UX, marketing website, and go-to-market strategy.
Brand Identity
Built the CERTCY brand from scratch — name validation, logo system, color palette (dark theme with cyan, magenta, and electric purple accents), typography, and brand guidelines. The identity needed to feel technical and trustworthy while being energetic enough to power a gamified learning experience.
Product & UX Design
Designed the full mobile and web application — exam readiness dashboards, AI-personalized study plans, progress tracking across 20+ exam domains, hearts & XP leveling system, achievement badges, global leaderboard, and study streak mechanics. Dark mode by default, glassmorphism UI, and minimal friction between question sets.
Multi-Platform Launch
Shipped simultaneously on iOS (App Store), Android (Google Play), and web. Each platform optimized for its ecosystem while maintaining a unified design language and feature parity across all three.
Gamification Engine
Designed the full engagement loop: hearts system (lives-based stakes), XP leveling, 30+ achievement badges, study streaks with smart reminders, and a competitive global leaderboard. Every mechanic tuned to drive daily active usage and long-term retention.
Content & SEO
310+ expert-written practice questions across 3 certification exams and 20 domains. Interactive flashcard system with sample questions. Content engine targeting high-intent keywords for each certification track to drive organic signups.
Internationalization
Full localization support for 6 languages: English, Spanish, French, German, Portuguese, and Japanese. Certification knowledge accessible globally from day one.
Certification Coverage
CERTCY launched with three core certification exams and a clear roadmap for expansion:
CompTIA A+
Free
110+ questions across 8 domains: Hardware, Networking, Operating Systems, Security, Mobile, Cloud, Virtualization, Troubleshooting
ISC2 CC
Pro
100+ questions across 5 domains: Security Principles, Business Continuity, Access Controls, Network Security, Security Operations
ISC2 SSCP
Premium
100+ questions across 7 domains: Security Concepts, Access Controls, Risk & Monitoring, Incident Response, Cryptography, Network & Systems Security
Roadmap: Coming Soon
CompTIA Network+, CompTIA Security+, CompTIA Cloud+, and CISSP are in active development — expanding the platform into the most in-demand cybersecurity certifications.
Tech Stack & Integration
Built for performance, offline capability, and seamless cross-platform sync:
Key Features
Results
Within 90 days of launch, CERTCY surpassed 12,000 registered users with a 94% reported exam pass rate among active users — significantly above industry averages. Available on both iOS and Android with offline mode, the platform achieved consistent daily active usage driven by the gamification mechanics and smart study reminders.
The brand identity and product experience became a key differentiator: users consistently cite “clean design” and “easy to use” as top reasons for choosing CERTCY. The freemium-to-paid conversion funnel achieved a 12% conversion rate, well above the SaaS EdTech benchmark of 5-7%.
Building a SaaS or EdTech Product?
From brand identity to multi-platform launch — we design products that users love and markets reward.
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