AGCO Corporation
Global banner campaign design and digital asset production for one of the world’s largest agricultural equipment manufacturers.
The Challenge
AGCO Corporation, a Fortune 500 global leader in agricultural equipment with brands including Massey Ferguson, Fendt, and Valtra, needed a cohesive digital banner campaign for their International Developed Markets division. The campaign required a unified visual language that could speak to diverse agricultural markets across multiple regions while maintaining brand consistency.
Our Approach
Dangerous Media developed a comprehensive banner system featuring seasonal quarterly roundup campaigns. Each banner set was designed with a color-tint approach that provided visual distinction between quarters while maintaining the overarching AGCO brand identity.
- Designed quarterly banner sets (Q1 through Q4) with distinct seasonal color palettes
- Created modular templates adaptable across multiple digital ad platforms and sizes
- Implemented a cohesive design language spanning product photography, typography, and branded overlays
- Delivered production-ready assets optimized for web performance across international markets
Campaign Deliverables
Results
The quarterly banner system gave AGCO’s International Developed Markets team a turnkey visual asset library they could deploy across digital advertising channels, email campaigns, and partner portals. The modular design approach allowed regional teams to customize messaging while preserving the unified brand look.
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